Our Vision & Values
Guided by a clear vision and grounded by strong core values, Daimler Trucks North America LLC is committed to continuing leadership in the North American commercial vehicle business.
The company’s Vision includes three basic Aspirations. These overarching goals guide every person, every strategy and every direction in the company:
To achieve its aspirations, Daimler Trucks North America LLC pursues five key strategic directions:
- Our brands are the leaders in the North American commercial vehicle industry.
- Our customers can rely on us.
- We deliver superior financial results by continuously improving our products, services and processes.
OUR STRATEGIC DIRECTIONS
- Strong brands & value proposition
Our customers understand and appreciate each brand for its unique value proposition.
- World Class Cost Position
We leverage our scale and work together to attain the best cost position in every market we serve.
- Distinctive Quality
Our products and service quality set us apart in meeting our customers' needs.
- Smart Processes
We are easy to do business with. We constantly strive to do things faster, more simply, and with better results.
- Exceptional People
All of our leaders challenge the organization to top performance; we reward and recognize people who deliver exceptional results.
In fulfilling the company's aspirations and pursuing its strategic directions, Daimler Trucks North America LLC employees draw on a set of shared cultural values.
- Driven to Win
- Can-Do Attitude
Every day, the approximately 25,000 employees of Daimler Trucks North America LLC work hard to fulfill the company's vision while exemplifying its core values.
By continually pursuing strong brands, securing a reputation for reliability and achieving superior financial performance, Daimler Trucks North America LLC aspires to continually serve customers, Daimler shareholders, employees, dealers and local communities.